On just about every marketing blog that discusses anything online - there is a post about headlines. It doesn't seem to matter what you are doing, publishing or emailing about - the headline is fundamental to clicks, traffic and conversion.
With so many posts on this topic - I wanted a tool that could help me created these instantly. Something that is there at my fingertips so I could take a title and make it awesome. Or take a boring keyword and make it eyecatching, cool and magnetic.
Lets say I am writing about beef jerky (yes sadly its close to my heart). A title about beef jerky could be boring like 'All about Beef Jerky' .. or it could be:
- Beef Jerky Demystified
- Beef Jerky Secrets You Wish You Knew One Year Ago
- 10 Easy Beef Jerky Lessons
- 3 Facts You Need to Know About Beef Jerky
- 5 Minute Beef Jerky Quiz
the list goes on. In fact I developed over 200 templates like this by inserting a keyword into an eyecatching title.
What I then did is take the technique and create a browser plugin that works on Chrome or Firefox - so you can access this tool at your fingertips.
Why a browser plugin? The reason is even though it could work as a plugin or desktop app - writing headlines is something you do in all areas of marketing. It could be sales copy - it could be an email - it could be a blog post. The hassle of finding your app or logging into an online tool would slow everything down. For this to work and for people to actually use it - it had to be 'always on'. This is why a browser plugin is ideal. Its always there in your environment.
Here's a demo
Leave a comment below and let me know what you think. It launches on May 6th. If you are interested promoting - please email me.