Entrepreneurs get too emotionally involved, and you know what it’s really easy to do. It’s inbred basically. As an entrepreneur, you are massively enthusiastic about your creation. You have an idea and you think, “That’s it. I’m going to go and conquer this market and build my idea and just sell it,” of course, but it’s the wrong way to think about a product. What you really need to do is find the problem and provide the solution.